Cedato Launches Industry-First Video Supply Path Optimization, Powering Its New Video Marketplace

Cedato, the leading programmatic operating system for video, today announces the launch of its proprietary video supply path optimization technology, a significant building block powering its new Marketplace. This product launch is part of a series of new developments all supporting the company's vision for a shorter, 优化供应路径, including the introduction of the new CedatoX premium marketplace, complete with customized quality verification and invalid traffic detection layer. 综上所述, these technologies are designed to overcome the industry's most pressing challenges by improving video yield and performance with uncompromised quality, 在规模, for publishers and programmatic advertisers. Built with the intention of transforming the DSP ecosystem, Cedato's new solutions include:

Video Supply Path Optimization: Combining predictive algorithms and direct-to-player optimization, Cedato is now able to map a 'single-hop' from bid to served impression. This first-of-its-kind optimization solution works hand-in-hand with Cedato's video header bidding technology, to provide a fully optimized process to both advertisers and publishers. 现在, when a programmatic buying platform makes a transaction, it is guaranteed the shortest path to impression, 减少延迟和QPS负载. This state-of-the-art supply path optimization technology employs algorithms to select the bid that will result in the shortest and most efficient path to impression, 提供最佳产量, while overcoming re-auctioning issues and preventing video bidding duplications.

市场: 新的CedatoX, Premium Video Marketplace enables demand partners to access in-stream and native video supply, 由Cedato Player提供支持. Built for premium publishers using all or part of the Cedato video tech stack, the marketplace utilizes Cedato's direct-to-player supply path optimization, and includes uncompromising fraud and viewability filtering.

The new marketplace extends Cedato's original private and direct connectivity service with full-fledged auctioned Open-RTB interfaces for programmatic buying platforms.

质量审核: Cedato takes Invalid Traffic (IVT) scanning to a new level with both pre-bid and post-bid verification for all traffic, using a combination of proprietary development and best-of-breed technologies. Marketplace and platform customers can now easily customize their protection layer, with the addition of third party vendor compatibility to Cedato's out-of-the-box integrated service. Cedato's IVT scanning operates natively within the Cedato player and extends unparalleled flexibility to customers seeking to protect their demand partners while supporting traffic that is compliant with industry standards.

"With these important technology innovations, we are steadily developing the most streamlined solution for modern programmatic video transacting and mo网ization.Cedato首席执行官罗恩·迪克说. "The combination of our seamlessly integrated video tech stack with our premium marketplace that runs direct-to-player, 提高可靠性, value and quality of video ads for both publishers and advertisers."

关于Cedato

Cedato is a programmatic operating system for modern video, offering publishers and advertisers a comprehensive SaaS-based video technology stack, enhancing value and viewing experience. Cedato also operates one of the fastest growing private video marketplaces that powers over 15B video impressions each month over 2 million sites and apps, 在移动, 网络和联网电视. The company operates out of NY, 特拉维夫和柏林, and was recognized by Frost and Sullivan and Red Herring for growth and leadership. 欲知详情，请浏览 www.cedato.com or follow on Twitter at @CedatoTech.

行业公告's article first appeared on OnlineVideo.网