Snapchat May Create Original Scripted Programming Later This Year
The platform known for its automatically disappearing videos is hoping original content will make viewers stick around a little longer. Speaking at the Edinburgh International Television Festival, 尼克•贝尔, Snapchat's head of content, said his company will likely feature original scripted programming by the end of this year. The would be "an interesting next juncture," 各种 引用 他说.
如果发生了, these won't be TV-style productions, but three to five minute stories that work better on the mobile platform.
Bell spent most of the interview talking up Snapchat's success with TV 和 movie studios. 伴舞节目: 的声音 和 学士 have done well, 和 Snapchat has hosted original sketches from 周六夜现场 和 a news show from NBC. Several studios are on board to create programming, 与美国全国广播公司, 美国广播公司, 英国广播公司(BBC), 副媒体, 和 Time Warner all signing on. Bell said several partner productions were profitable, but didn't give specifics.
Offering advice for studios looking to take part, Bell said videos that support an established property but are still able to st和 by themselves work best. Simply creating behind-the-scenes video isn't enough to resonate with the Snapchat audience, he said.
This actually wouldn't be Snapchat's first venture in original programming, as it created a poorly received show in 2015 called 简直不能.
Snapchat has had a tumultuous time since going public earlier this year, with disappointing earnings reports reducing its stock price. 仍然, it's had several impressive deals with partners, such as advertising 和 marketing company WPP announcing it will double its Snapchat budget to $200 million this year.
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