Streaming 视频质量 Way Up But Not for Ads, Says Conviva
Good news for viewers: streaming video quality is improving. 康维娃发布了它的 Q3 2019 State of Streaming report, and the latest findings show improvements in video quality. 较上年同期, video start failures are down 10%, video start times are 6% faster, 缓冲 is down by a big 33%, and picture quality is 3% better.
"As streaming providers compete against the seamless delivery of linear television, viewer expectations demand linear quality from their streams without failures, 延迟, 缓冲, 或者画质差,报告说. “流媒体提供商, along with many industry stakeholders, have continued to invest in technology, 冗余, and oversight to make this a reality. In Q3 they delivered large improvements to that end."
But these improvements only apply to content videos. For video ads, quality is poor. 2019年第三季度为39.6% of all video ad plays failed, while long start times were common. These problems are costing publishers views, as 9 to 20% of all viewers quit watching every time an ad comes up.
The report also looks at TV streaming device use and finds Roku still the major player. Roku owns 44% of market share and saw a 73% increase in viewing time. Amazon Fire TV is next with 20% market share, although its viewing time increased faster—by 78%. Apple TV follows with 9% market share.
Conviva's data comes from a proprietary sensor embedded in 3 billion video apps, which measure over 100 billion global streams per year. Ad data comes from an analysis of almost 10 billion ad attempts in Q3.
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